Context is king
The Traincard context is uniquely effective, giving advertisers access to a distinctive combination of audience, environment, dwelltime, connectivity and frequency.
Case study: Fox Home Entertainment
Traincards prompted the use of Fox Home Entertainment's download service.
Out of home will never be entirely digital
Our managing director, Ian Reynolds, talks all things OOH with The Drum, including how classic and digital OOH can work in sync.
OOH railway ads engage travelling commuters
WARC picks up on our research about engaging consumers on their commute, including the relationship between on-train advertising and on-train connectivity in driving online sales.
Engaging with the commuter consumer
Our Managing Director, Ian Reynolds, writes for the European Railway Review website discussing how train operating companies can effectively engage with the 'commuter consumer'.