KBH Connected

Overall, people are spending a full day (24 hours) per week online, more than twice as long as in 2011.
The majority of that time (62%) is via mobile devices. 

Commuting consumers are more connected than ever before, and increasingly maximising the value of their travel time to catch up with a range of on-device activities. For many, the commute is at the heart of time online.

42% of commuters agree that “the internet is essential for my commute to complete tasks in my personal life” while 25% agree with the same for work purposes. 64% of the average journey is now spent on a connected device, a 28% increase in two years, and 33% checked their device every couple of minutes.

KBH Connected advertising channels – on-board entertainment portals, train operating company websites and Wi-Fi – make the most of the connected commute for advertisers, creating deeper links between rail users and advertisers, driving brand discovery, research and purchase. 

(Sources: OFCOM Communications Market Report, Dipsticks)

KBH Entertainment

Associate brands with long dwelltime news and entertainment content, reaching audiences in a relaxed, receptive mindset.

KBH Online

Advertiser access to train operating company websites, reaching rail users open to discovery while planning their business or leisure journey.

 

KBH Wi-Fi

The first online touchpoint for commuters as they connect at the start of their journey.
 

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